Channel:Martin Sorrell, CEO of WPP Group Viewed:1254831
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Martin Sorrell, CEO of WPP Group
Among worldwide advertising and PR agencies, WPP is one of the largest, having absorbed Ogilvy & Mather, Grey Worlewide, JWT and many other leading creative and media companies over the last 20 years. We interviewed Mr. Martin Sorrell, CEO of WPP Group, whose ambitions for the mega-company’s growth are strong. He expects much faster growth in their Asia-Pacific business, with ad growth in China already at 15-20% annually. He sees China being the 2nd largest advertising market in the world by 2008.
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