China's pottery industry is among the oldest in the world. However, in terms of operations and profitability, international ceramics manufacturing giants such as Villeroy & Boch of Germany are highly respected. The company boasts a proud history of more than 250 years. We talked with CEO Vendelin von Boch, the 8th generation successor to the leadership of the esteemed company, to learn about the key points in their development around the world and how factory automation may affect the company.